The aim of this unit is to provide students with a framework to learn accounting concepts and use accounting information required to make key business decisions. Students will learn how to apply fundamental accounting concepts to prepare financial reports and to analyse and interpret this information in the decision-making process. Additionally, students will learn how to use management accounting budgets and planning techniques in making critical financial decisions. Overall, this unit provides students with the necessary financial knowledge and skills for their future roles in the world of business.

This aim of this unit is to introduce students to manual and computer-based financial information systems and the role technology plays in accounting. The unit is focused on the accurate recording of business transactions according to the principles of double entry accounting and ensuring that the accounting information provided in reports is valuable for decision making purposes. In addition, and where appropriate, relevant links are made with the concept of internal control and management accounting.

The unit provides the fundamentals of information exchange in a business context. It aims to provide students with fundamental academic and business skills needed to undertake higher education studies with an emphasis on investigations, literacy and presenting information. Upon completion of this unit, students are expected to develop well designed and written academic and business documents, draw upon negotiation and communication skills necessary for successful participation in the modern workplace.

The aim of this unit is to provide students with skills and knowledge on basic statistical concepts and how these can be applied in a variety of business disciplines, including, marketing, finance, economics and accounting. Students will learn how to explain business issues using descriptive statistics, different types of data as well as hypothesis testing. Students will also learn basic probability theory and how it is related to business decision-making. Students will apply statistical techniques such as correlation, linear regression and forecasting with time series data using a statistical software.

Business economics aims to introduce students to theories of microeconomics and macroeconomics focusing on business and government policy applications. Students will use economic concepts to improve decision making in business and government by: (1) understanding how individuals, businesses, and governments make decisions by applying economic concepts; (2) learning how business pricing decisions are made and influenced by market structures and the macroeconomic environment; (3) recognising how the current economic environment and government respond to economic challenges; and (4) understanding how economic performance is measured utilising economic indicators.

This unit will introduce the fundamental principles of managing businesses including the development of key management concepts and models. The core functions of management, planning and decision making, organising, controlling, leading and motivating, will be studied. By the end of the unit, students will understand globalisation, corporate social responsibility, ethics in business and key aspects related to the fundamentals of managing a business.

This unit aims to introduce students to the financial system in Australia, by paying particular attention to differences between financial instruments, markets, and institutions. It focuses on how companies can raise funds by issuing securities in financial markets including the equity and debt markets. Upon completion of this unit, students are expected to be able to apply the concept of time value of money in the calculation of present and future values of cash flows as well as for the purpose of valuing financial securities. Finally, students will learn to critically analyse the role of risk and return in financial investments and decision-making.

The aim of this unit is to introduce the marketing functions of a business. Identifying and meeting the needs of clients and customer groups is critical to achieving organisational goals. This unit provides an overview of the theories and principles of marketing. The focus is on how organisations identify the needs and understand the buying behaviour of their target markets, and develop a marketing mix to ensure a value-based exchange between parties is achieved. The unit has a theoretical base that is underpinned by sound practical application of those marketing concepts.

This unit is aimed at providing an overview of the evolving role of digital technologies and the customer’s use of digital media. The unit considers the implications of digital technologies for segmentation, targeting and positioning in order to execute successful digital marketing campaigns. Another aim is to design an appropriate measurement framework to evaluate the effectiveness of digital marketing campaigns. As part of this work, students will assess the strengths and weaknesses of currently available social media tools using appropriate key performance indicators (KPIs). Finally, students will compare and contrast website designs based on desired conversion objectives.